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TOURISM CHAIN:THE MISSION TO TURKEY HAS RETURNED, A HUGE SUCCESS FOR INSTITUTIONAL AND TRADE RELATIONS BETWEEN ITALY AND TURKEY

Rimini, 4th October 2005 - The highly successful economic mission to Istanbul in Turkey, which was organised by the Chamber of Commerce of Rimini in collaboration with the Italian Trade Commission Rome, concluded on Saturday, 1st October 2005. The initiative fell under the work of the Forum on Tourism in the Mediterranean, the fifth edition of which will be held in Rimini’s New Exhibition Centre from 27th to 29th November 2005. Turkey has been one of the most active countries in the forum since 2000, and has participated in all past editions. Maurizio Temeroli, General Secretary of the Chamber of Commerce of Rimini, Marina Garoia, Promotion and Industry Internationalisation Manager for the Chamber of Commerce of Rimini, and Laura Testaguzza, representing the Italian Trade Commission, Rome, all took part in the mission held between 28th September and 1st October. Besides the business meetings, the representatives of the Chamber of Commerce of Rimini were able to meet the Chamber of Commerce of Istanbul, the fifth largest in the world for the number of companies registered (more than 350,000). They were also able to strengthen relations with the Chamber of Commerce of Antalya, the fourth largest industrial city in Turkey; a country which in 2004 experienced 9% growth in GDP (like China) and where 60% of the population is under 30 years of age. During the extremely successful institutional meetings, the delegates from Rimini were able to meet the manager of the Italian Trade Commission in Istanbul, Roberto Luongo, the General Consulate of Italy in Turkey, Luciano Pezzotti, and the Vice-President of TUROB, the most important national hoteliers’ association in Turkey, Alì Erdìm. The representatives of the Chamber of Commerce of Rimini accompanied 7 local businesses on the mission and they were able to dedicate 2 full days to “one-to-one” business meetings with local operators and directly promoted other Italian tourism-accommodation businesses that, for technical reasons, were unable to take part in the mission. For the occasion, the Italian Trade Commission in Istanbul had chosen over 40 Turkish businesses interested in having business meetings with the Italian hosts. Numerous local businesses, once they became aware of an event like the SIA Exhibition in Rimini, promptly decided to take part in the event to be held in November, interested in participating as both exhibitors and visitors. Given the more than satisfactory outcome of the mission, the Chamber of Commerce of Rimini has announced that ample space will be dedicated to future initiatives of this kind that will also focus on other countries in the Mediterranean, members of either the Forum on Tourism in the Mediterranean or the Inter-Mediterranean Tourism Association.